Essence Magazine:
By Jasmine Browley ·Updated August 9, 2022
Brand deals have the potential to put more money in celebrities’ pockets than any of their acting roles, music sales, or even touring. And this is for good reason.
Branding allows companies and public figures to build deep relationships with audiences, which matriculates into loyal customers.
Celebrity endorsements are not a new practice, but the influencer industry has undoubtedly grown into quite the behemoth over
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