This Marketing Expert Discusses The Lessons Learned From “Rainbow Capitalism” During Pride Month

Essence Magazine:

By Jasmine Browley ·Updated June 30, 2023

There’s a fine line between allyship and exploitation, and most corporations toe it duringPride Month.

What’s positioned as support of the long-marginalized LGBTQIA+ community, brands’ show of solidarity are often overtaken by the perils of capitalism “by turning them into markets, selling them back to them as a product, and commodifying pretty much everything about every part of their lives” as

This post first appeared in Essence Magazine. Read the original article.