Essence Magazine:
By Jasmine Browley ·Updated June 22, 2023
A new report from Nielsen affirmed what we’ve always felt: Black influencers create the cool.
The Black Creator Impact Report took a deep dive into media metrics comparing Black creator reach and influence to their non-black counterparts and found that they outperformed all other non-Black groups in follower growth, follower interaction and media value. Despite this, Black creators are still under paid, overlooked and uncredited
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