WATCH: Behind The Scenes With Fashion It Girl Jayda Cheaves

Essence Magazine:

By Essence ·Updated February 22, 2023

“I’m gonna be like Jayda Wayda!” was the quote of the summer, and Jayda Cheaves’ influence has only become stronger. With millions of followers, Cheaves knew that she had the power to monetize from her growing following. Her genuine and down-to-earth energy translated well across the country’s screens; along the way, she built an empire on that. Last year, she was on her first

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