Essence Magazine:
By Essence ·Updated February 15, 2024
The NFL and Mitchell & Ness collaborated on a nostalgic origin story of the sportswear brand and celebrated the cultural impact for a 2024 Super Bowl Sunday commercial. The barbershop served as the staple background to showcase how music, fashion, and culture intersect within the NFL. The sports merch collective tapped the Black-owned creative agency Free Lunch founded by Tim Hinsa, to bring the vision to
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