Essence Magazine:
By Elizabeth Ayoola ·Updated December 17, 2025 Getting your Trinity Audio player ready…
Long before clean beauty became a mainstream movement, Alaffia was quietly redefining what ethical business could look like. The brand, built on equity as a core value, uses traditional Togo, West Africa, where access to education was not guaranteed and resources were limited. After losing his father at a young age, his mother struggled to support their family,
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