Essence Magazine:
By India Espy-Jones ·Updated February 20, 2024
After months of waiting, it has arrived. Today, ESSENCE’s March/April cover star Beyoncé Knowles-Carter officially launched the first set of products for her new hair care brand, Cécred. In her eight product range, the Foundation Collection features keratin recovery technology used to visibly strengthen and revive your hair health.
“The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve