Essence Magazine:
Courtesy of Sprite By Mecca Pryor ·Updated April 23, 2026 Getting your Trinity Audio player ready…
Sprite recently tapped 23-year-old Crenshaw Skate Club designer Tobey McIntosh for their latest campaign, “It’s That Fresh.” In it, McIntosh’s designs, like a Sprite varsity jacket, are featured as part of a larger fashion and cultural world the brand is building.
McIntosh’s role in the campaign goes beyond design credits. As part of Sprite’s new