The New York Times – Fashion & Style:
Some businesses flocked to social media using A.I.-generated content, while others deployed timely digital ads designed to capitalize on the frenzy surrounding this major celebrity event.
Category: Advertising and Marketing
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How Absolut Pitched Itself as the Gay Vodka
The New York Times – Fashion & Style:
The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in magazines,” one executive recalled.
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The Blobby, Drippy Maximalist Design You’re Seeing Everywhere
The New York Times – Fashion & Style:
After years of corporate millennial blanding, consumer culture oozes into shape for a new generation.
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Can These ChatGPT Ads Make You Love A.I.?
The New York Times – Fashion & Style:
A campaign for ChatGPT relies on heartwarming retro vibes to sell a product that has become a source of concern for most Americans.
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Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
The New York Times – Fashion & Style:
The agreement, which includes plans for sportswear and athleisure products, and stores across the United States and China, is the latest example of an N.B.A. star signing with a Chinese brand.
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You Can Give Knicks Fans T-Shirts. But Will They Wear Them? Well …
The New York Times – Fashion & Style:
In arenas all across the league, N.B.A. fans embrace the monochrome T-shirt as a way to show team spirit. New Yorkers aren’t having it.
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They’ve Got Milk, in a Perfume Bottle
The New York Times – Fashion & Style:
Glossier, Mugler and the Nue Co. are just a handful of brands selling milk-scented fragrances.