In Latest Stunt, Airbnb Lists the ‘Up’ House. It Floats. Posted by By Orlando Mayorquin May 1, 2024Posted inAdvertising and Marketing, Aguilera, Christina, Barbie (Doll), Chesky, Brian, Hotels and Travel Lodgings, Mobile Applications, Renting and Leasing (Real Estate), Television, Travel, Travel and Vacations The company announced a new category of outlandish stays in partnership with brands and celebrities, building on the success of gimmicks like the Barbie Malibu DreamHouse.