The New York Times – Sports:
A team that suddenly loves to spend money will have Francisco Lindor, Edwin Díaz and other Mets stars in a 30-second commercial during Sunday’s broadcast.
Category: Advertising and Marketing
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Football Gave Us a Carrie Underwood-Based Solution to Existential Dread
The New York Times – Music:
Carrie Underwood’s musical intro to “Sunday Night Football” offers a dazzling gift — even if you’re not a fan of the game.
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Was the Recent M&M’s Announcement Just a Stunt Leading Up to the Super Bowl?
The New York Times – Fashion & Style:
Was the company’s recent decision to sideline its spokescandies a response to cultural backlash, or just an elaborate stunt leading up to the Super Bowl?
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Ginny Redington Dawes, Composer of Memorable Ad Jingles, Dies at 77
The New York Times – Music:
She collaborated on the melodies for signature commercials that sang the praises of McDonald’s, Coca-Cola and other brands.
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Movie Trailers Keep Tweaking Well-Known Songs. The Tactic Is Working.
The New York Times – Music:
Composers are increasingly in demand for trailerization — reworking existing tracks by artists including Kate Bush, Nirvana and Kendrick Lamar to maximize their impact in film and TV previews.