The New York Times – Sports:
When the teams are brands and the brands are stars and the fans are consumers, everything blends into one enormous business opportunity.
Category: Advertising and Marketing
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Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
The New York Times – Sports:
Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
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Sleigh Bells Ring, Everyone’s Streaming: Christmas Music Is Back
The New York Times – Music:
Grabbing a piece of the lucrative holiday market requires planning, luck and the occasional battle with a seasoned superstar like Mariah Carey.
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Luxury Beauty Brands Offer ‘Very Spectacular’ Holiday Gifts
The New York Times – Fashion & Style:
Even amid tough times, industry insiders are betting that those who can afford luxury skin care, fragrances and cosmetics will treat themselves.
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Qatar World Cup Faces New Edict: Hide the Beer
The New York Times – Sports:
A week before the opening game, tournament organizers are scrambling to balance late changes ordered by powerful Qatari officials with the interests of a major FIFA sponsor, Budweiser.
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Taylor Swift’s Smash ‘Midnights’ Sells More Than 1 Million in a Week
The New York Times – Music:
The singer-songwriter’s latest album is a blockbuster, debuting with the biggest weekly total for any LP since Adele’s “25” in 2015.