What’s in a (Watch) Name?
Brands have taken their names from people, places and unusual things.
Why Businesses Are Now Obsessed With the Word ‘Citizen’
If we don’t feel connected to our neighbors, maybe can we buy belonging one latte at a time?
So What Do We Call Twitter Now Anyway?
With Elon Musk’s rebranding of the app, is Twitter’s name really retired? What about tweets? We unravel the terminology puzzle.
‘That’s Not Us!’: Blank Slate Coffee Would Like You to Know It Is Not Blank Street
A Manhattan coffee outpost changed its name this month in an effort to distance itself from a fast-growing chain that elicits strong feelings from New Yorkers.
George Washington University Is Moving on From ‘Colonials’
The move comes amid a reckoning of the fraught history of team names across American sports. Potential new names include: “Ambassadors,” “Blue Fog,” “Revolutionaries” and “Sentinels.”
Theater at Geffen Hall to Be Named for Two Key Donors
The Wu Tsai Theater will honor a $50 million gift from Joseph Tsai, a founder of the Chinese e-commerce giant Alibaba, and Clara Wu Tsai, a philanthropist.
Quidditch Becomes ‘Quadball,’ Leaving J.K. Rowling Behind
Citing trademark concerns and objections to the author J.K. Rowling’s views on transgender issues, the sport’s leading groups officially distanced themselves from their “Harry Potter” roots.
In a First for Broadway, a Theater Will Be Renamed for Lena Horne
Horne, a renowned singer and activist, will be the first Black woman to have a theater named after her once the Brooks Atkinson is renamed.
Cleveland Baseball Will Share ‘Guardians’ Name With Roller Derby Team
The settlement of a federal lawsuit will allow the Major League Baseball franchise to move forward with renaming its team, amid a reckoning over symbols of racism.